Bet on Alfa announces the signing of a strategic partnership with IMG ARENA, one of the world’s leading providers of official sports data and live streaming services, significantly enhancing the sports content available to its customers in Cyprus.
Through this collaboration, Bet on Alfa strengthens its platform with an extensive portfolio of live sports broadcasts from top international leagues and competitions, delivering a modern, comprehensive and more interactive viewing and betting experience.
Bet on Alfa is further evolving into a digital sports content platform, offering its players:
• an extensive range of live match streams in real time,
• seamless integration between live video and betting markets,
• access to sports action via desktop, tablet and mobile devices.
“Our goal is for Bet on Alfa to be the first choice of the Cypriot player—not only for betting, but also for the rich and high-quality sports content we provide. Our partnership with IMG ARENA enables us to significantly expand our live streaming portfolio within a secure and fully regulated entertainment environment,” stated Andreas Pyrisies, Product Manager at Bet on Alfa.
This new partnership forms part of Bet on Alfa’s broader digital transformation strategy, focused on:
• innovation across products and services,
• continuous enhancement of the customer experience across all digital channels,
• and strengthening the company’s position as a modern entertainment and sports content platform.
About Bet on Alfa
Bet on Alfa is one of the leading Cypriot betting companies, operating an extensive retail network alongside a strong online presence. The company operates within a fully regulated environment, offering sports betting services with emphasis on reliability, transparency and Responsible Gaming.
About IMG ARENA
IMG ARENA is a global provider of official sports data, live streaming and digital solutions for the sports betting industry. The company partners with leading leagues, federations and operators worldwide, delivering official data feeds, live video and advanced visualisation tools designed to create a dynamic and enhanced player experience.
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Bet on Alfa Ltd, Registration No. HE 237951, is a company incorporated in Cyprus with registered address 3 Themistokli Dervi Street, Julia House, 3rd Floor, 1066 Nicosia, Cyprus. Bet on Alfa Ltd is licensed and legally regulated by the National Betting Authority under Licence No. B005 (Class B Operator) (renewal date: 24/01/2025) and Licence No. A005 (Class A Operator) (renewal date: 01/01/2025).
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